Target audience analysis- Vibe magazine

Vibe magazine - target audience analysis

As Vibe magazine is the same as my genre I decided to research on their target audience just how I have previously done for my the other fourth magazine genres. I thought is very useful as I am able to compare it with other genres that I have analysed and will help me follow the conventions for my magazine as I am ding the same genre. I have also analysed many Vibe magazine in order to help further with the creation and planning of my magazine. I haven't created language features into double page spread because I have already done many for the other fourth magazine which will help me a lot. This is because in terms of the features in the double page spread its similar in all genres, I have noticed this from the research I did on the fourth different genres and most the language features that were used were the same. However I will still research about it more, even though I have analysed many Vibe and R&B double page spreads which helped me a lot. 

Music magazine and target audience analysis vibe from doaael

Price	£4.00 per month
Advertisers (mag)	Albums: the magazine is about R&B and Hip-Hop music, therefore the magazine updates the readers with new music albums. For example, Kesha, Jason Deurol’s latest album, Rihanna and Drake brand new collaboration album, Justin Timberlake’s album. Concerts: this magazine advertises the upcoming concerts and reviews on past ones. For example, Shakira’s and Rihanna’s world tour together; every country and what day and time list, Justin Bieber’s upcoming concerts and where, Trey Songz past concert reviews also for Beyonce and Chris Brown. Product and service: The magazine also advertises products that will attract there target audience such as beats headphones, BMW cars, wine drinks, ice Valley water.
Reader Interaction	The reader’s interaction for this magazine is that readers are able to send emails through Vibes website. This enables them to communicate with the magazine. Through these emails they are able to send their feedback and share their opinions or even comments on improving the magazine. They are also able to do this through Vibe social media apps, such as Facebook or Instagram or Twitter which is known as cross media convergence. This not only does it enable the audience to send messages but to all as a group/club combine together and comment on features they like or don’t like. They are able to see some parts of the magazine and everyone can like or comment their thoughts, which Vibe can take on. Vibe target audience are very capable of this as they are old enough to have these websites. These techniques are very helpful allowing everything and the magazine and audience to interact with one and another.
Promotions & Competitions	The magazine contains a lot of promotions. For example, they offer a monthly subscription allowing the audience to get the magazine every month as soon as it is published. Therefore if the audience forget to buy it or don’t have time, it won’t matter as it going to be sent to their house. Also they give their loyal reader discounts so they are able to get the magazine for cheaper. The audience are also able to when different features. For example, free tickets to a concert, holidays to other countries or even behind the stage with an R&B or Hip-Hop artists.
Content	The content includes, interviews, latest albums, news about singers, keeping up with latest music. For example, interviews with an artist about their music album, future plans and exclusive information. The magazine included an interview with Chris Brown’s latest album. This included new exclusive features that the artist never said before. Also reviews on the album and his future plans. They do similar things with other artist that are within their genre or an artist that is in the R&B or Hip-Hop genre which may have collaborated with another artist that is a different genre or together.

Market Segmentation

Demographic	The demographic is for affluent adults aged 18-34 who have an avid interest in R&B and Hip-Hop music, 55% men and 45% women. They receive a disposable income, which they are usually in the B-D sector, this is due to the advertisements inside the magazine. The ethnicity of the readers is both white and black audiences. This is because of the artist advertise which are both races.
Geographic	The magazine is targeted towards an audience in the USA and UK, this is because many of the concerts and advertisements are all around these two countries. Also many of the events and concerts advertised are located in and around the UK and USA, in places such as London, Wales, Las Vegas, New York which is probably where most of the readers of Vibe live near. However, the magazine does cover a lot of international, experimental artists and since the magazine is multinationl, it reaches people outside the UK and USA, such Canad, etc.
Psychographic	Readers of Vibe are likely to be mixture of succeeds and mainstreams as they will have some disposable money to be able to buy the Vibe magazine every month. But also, Vibe is seen as the one of biggest R&B and Hip-Hop music magazine around, covering the biggest and latest music trends, which is clearly what many of their readers are interested in finding out about; they like to be aware of the latest music news so as to be more informed than their friends. Explorers will also seep in there, too, as the magazine covers many new album releases.