Tuesday, 22 September 2015

BrandEye





Core Proposition: Be your own Princess!
Brand Personality: Cute, Fairy tales, Colourful, Pink, Glitter, Lively, Happiness
Target Readers: The target audience for this magazine are young girls aged 3 to 10 years, as they are interested and like to read magazines about princesses and fairy tales.
Makes you feel:  It makes the reader feel cheerful and lively, this is due to the colours, design and fonts they have used.
Says about you: Innocent, Cute, Girly, Dress-up, favourite colour pink/blue, enjoys watching and reading about love and fairy tales. This is because of the images, colours and design used.
What you perceive: The reader will be able to build a relationship with the characters, such as the princess in the magazine. This will make them inspired and want to be like them, it will also make them want to read more magazines like this.
Benefits to you: The reader who is young girls will be able to develop reading and enjoy it. As they also claim a free charm bracelet, which is like a gift from the produces to the customers for buying it.